Making a video is a fluid, exciting process. If your production company is staffed by experienced, creative people, you may receive more benefit from your project than you originally bargained for!
That’s even more true if your producer has done due diligence in the pre-production phase and nailed down your goals, defined your audience and designed a creative concept and scripting to convince the audience to take a desired action.
Once all of those elements are in place, a second script can be developed, a “shooting script.” The shooting script does not follow the chronology of the original script document. Instead, it is structured around the camera set ups dictated by the main script. So, everything that is going to be shot on a certain set or locale is shot at once before the production moves to another set up spot and makes adjustments for sound and lighting.
This is often where extra value comes in. When a good production team gets into a mindset of “what else can we shoot here?” that question can prompt filming statements or recording voice over tracts that can be used later in the current video production or used as enhancements of existing marketing strategies. A good example of that would be using the video shoot to create a short social media post, or taping a video email invitation to watch (accompanied by a direct link to) your new video project!
That’s even more true if your producer has done due diligence in the pre-production phase and nailed down your goals, defined your audience and designed a creative concept and scripting to convince the audience to take a desired action.
Once all of those elements are in place, a second script can be developed, a “shooting script.” The shooting script does not follow the chronology of the original script document. Instead, it is structured around the camera set ups dictated by the main script. So, everything that is going to be shot on a certain set or locale is shot at once before the production moves to another set up spot and makes adjustments for sound and lighting.
This is often where extra value comes in. When a good production team gets into a mindset of “what else can we shoot here?” that question can prompt filming statements or recording voice over tracts that can be used later in the current video production or used as enhancements of existing marketing strategies. A good example of that would be using the video shoot to create a short social media post, or taping a video email invitation to watch (accompanied by a direct link to) your new video project!
The formula for taking advantage of these types of value-added benefits is simple:
1. THINK THROUGH THE PROJECT
2. TAKE EVERY ADVANTAGE OF HAVING SPOKESPEOPLE ON CAMERA WHO CAN HELP
3. PROMOTE YOUR BUSINESS
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