In the Pittsburgh studios of Cortron Media, we help everyday people look and sound their best while appearing in their business marketing and PR videos. We’ve learned to do that in the course of producing thousands of satellite and network TV interviews for CNN, FOX News, MSNBC, Bloomberg, CNBC, etc.
Our first concern in producing videos is establishing a strong message for our clients. Sometimes they take the lead in creating their own first script draft. Sometimes, we do that for them. Most scenarios fall somewhere in between.
As the video shoot date approaches, we coach our clients regarding what to wear (modest styles, soothing shades) and what to avoid (busy, intricate patterns and noisy jewelry).
If our presenter happens to be at our studio any time prior to the day of shooting, we take them into the studio to help orient them and build their comfort level with what will happen the day of the shoot.
Then, on the shoot day, we begin to relax presenters in the process of their visit to the makeup suite, and later, in the studio as we adjust lighting and sound equipment. We instruct clients to always pitch their remarks to and “through” the lens of the camera. Finally, we encourage them to maintain a relaxed, but upright posture, and a friendly, confident demeanor.
Cortron Media provides whatever scripting support is necessary. We’ll supply a teleprompter for lengthier presentations, create and arrange cue cards, or post an easy-to-read presentation outline on a white board.
Whether or not the client has elected to use our makeup services, all studio presenters receive “valet service” for straightening ties, brushing off or even steaming wrinkled garments, and always providing a hand mirror and clean hair brush. We continue to monitor appearance issues during the shoot and makeup is available to touch up foreheads, noses and chins.
We also let people know that we are in the business of “retakes.” This minimizes performance pressure to know that we expect and welcome “do overs.” If need be, we will record just a line or phrase at a time until the presenter can hit their stride.
Finally, a good editor can often work wonders in creating a presentation that flows smoothly without distracting “ums,” “uhs,” and other bobbles.
It’s a joy when we can help a client become a confident presenter in front of the camera. That makes the second and third projects we do go much more smoothly. And it creates a very valuable skill set that can enhance our clients’ careers!
Director Doug
[email protected]
Our first concern in producing videos is establishing a strong message for our clients. Sometimes they take the lead in creating their own first script draft. Sometimes, we do that for them. Most scenarios fall somewhere in between.
As the video shoot date approaches, we coach our clients regarding what to wear (modest styles, soothing shades) and what to avoid (busy, intricate patterns and noisy jewelry).
If our presenter happens to be at our studio any time prior to the day of shooting, we take them into the studio to help orient them and build their comfort level with what will happen the day of the shoot.
Then, on the shoot day, we begin to relax presenters in the process of their visit to the makeup suite, and later, in the studio as we adjust lighting and sound equipment. We instruct clients to always pitch their remarks to and “through” the lens of the camera. Finally, we encourage them to maintain a relaxed, but upright posture, and a friendly, confident demeanor.
Cortron Media provides whatever scripting support is necessary. We’ll supply a teleprompter for lengthier presentations, create and arrange cue cards, or post an easy-to-read presentation outline on a white board.
Whether or not the client has elected to use our makeup services, all studio presenters receive “valet service” for straightening ties, brushing off or even steaming wrinkled garments, and always providing a hand mirror and clean hair brush. We continue to monitor appearance issues during the shoot and makeup is available to touch up foreheads, noses and chins.
We also let people know that we are in the business of “retakes.” This minimizes performance pressure to know that we expect and welcome “do overs.” If need be, we will record just a line or phrase at a time until the presenter can hit their stride.
Finally, a good editor can often work wonders in creating a presentation that flows smoothly without distracting “ums,” “uhs,” and other bobbles.
It’s a joy when we can help a client become a confident presenter in front of the camera. That makes the second and third projects we do go much more smoothly. And it creates a very valuable skill set that can enhance our clients’ careers!
Director Doug
[email protected]
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