Wikipedia has a pretty good definition of digital marketing:
“Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
Deciding whether to market digitally reminds me of a seminar I attended in the late 1990s. The speaker, who apparently had the credentials to make the following statement, said,
“The Digital Revolution will outstrip the Industrial Revolution.”
As someone who is old enough to have witnessed a good part of the Industrial Revolution, the speaker’s statement gave me pause. I found myself wondering whether he was correct.
But with what has happened in the intervening years, I don’t doubt the veracity of his statement, now, at all.
I have a similar feeling about whether anyone selling products or services needs to embrace marketing digitally. If you need convincing, think about what we just witnessed with relatively quiet stores during the traditional “Black Friday” shopping weekend.
National newscasts featured alarming reports that lower in-store sales meant troubled economic waters ahead.
But much of the missing foot traffic was the result of shoppers opting to buy online. And, the more often people do that, the less important it will be for people to physically battle other bargain hunters the day after Thanksgiving.
This seasonal trend could have a powerful impact on how we shop year-round. And that is why it is worth it to embrace the learning curve of marketing your products or services online. What’s the quickest way to come up to speed? Talk to a DM consulting professional. Fees are generally reasonable, and are structured as one-time, or on-going for monitoring what your consultant has worked with you to implement online.
Still need convincing? This is a ship that has already sailed. Those who fail to ride this trend will risk drowning it its wake.
“Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
Deciding whether to market digitally reminds me of a seminar I attended in the late 1990s. The speaker, who apparently had the credentials to make the following statement, said,
“The Digital Revolution will outstrip the Industrial Revolution.”
As someone who is old enough to have witnessed a good part of the Industrial Revolution, the speaker’s statement gave me pause. I found myself wondering whether he was correct.
But with what has happened in the intervening years, I don’t doubt the veracity of his statement, now, at all.
I have a similar feeling about whether anyone selling products or services needs to embrace marketing digitally. If you need convincing, think about what we just witnessed with relatively quiet stores during the traditional “Black Friday” shopping weekend.
National newscasts featured alarming reports that lower in-store sales meant troubled economic waters ahead.
But much of the missing foot traffic was the result of shoppers opting to buy online. And, the more often people do that, the less important it will be for people to physically battle other bargain hunters the day after Thanksgiving.
This seasonal trend could have a powerful impact on how we shop year-round. And that is why it is worth it to embrace the learning curve of marketing your products or services online. What’s the quickest way to come up to speed? Talk to a DM consulting professional. Fees are generally reasonable, and are structured as one-time, or on-going for monitoring what your consultant has worked with you to implement online.
Still need convincing? This is a ship that has already sailed. Those who fail to ride this trend will risk drowning it its wake.
Director Doug |  |
RSS Feed
