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DOES WHAT YOU WEAR IN A VIDEO OR ON TV REALLY MATTER?

7/3/2018

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Martin Schulz on Bloomberg TV
You bet! And you share responsibility for how you look!

There are colors and patterns you should avoid at all costs. They will glow, look harsh, flutter or even bleed on camera and detract from your message.

The motion or sound of some Jewelry can be a real problem in distracting your audience. The condition of your apparel is critical.

If makeup is offered, USE IT! A sweating nose or forehead make you look uncomfortable and worried.

The following tips are specific and comprehensive. They are more critical under the brightest lights of a professional TV studio, but they hold generally true for any on-camera work.

Your message is paramount. ANYTHING that distracts from what you want the audience to know or learn is a poor choice. Let them remember your words, not your wardrobe.

WHAT TO WEAR AND NOT TO WEAR ON CAMERA:

1. Don't wear white, black or bright red unless partially covered by a jacket or sweater.
White glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Bright Reds bleed on camera and are distracting.
2. Earth tones work well on TV and the safest color on TV is blue.
3. Remove or adjust jewelry that moves, makes noise, or could hit your microphone.
4. Be wrinkle-free and, if not wearing a jacket, try to wear a blouse or shirt made of
supple fabrics – a material that will support the weight of a small lapel microphone.
5. Don't wear stripes, herringbone, small intricate designs, or checks. They can "flutter" on TV. TV viewers should focus on your face and what you say, not your clothes.
6. Men should wear over-the-calf socks so your skin doesn't show if you cross your legs.
7. If wearing a tie, men should make sure that the knot is all the way up to the collar button.
8. If you wear a dark shirt, dark suit, and dark tie, you may look like a "floating" head.
9. No visible logos or companies or brands, except for your own.
10. People shouldn't judge you by your appearance, but they will.

REMEMBER, IT'S YOUR MESSAGE THAT IS IMPORTANT!



Director Doug
​[email protected]

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