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Are We Your Dance Partner?

3/1/2020

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Are We Your Dance Partner?
Cortron Media is an excellent resource for producing promotional, training or orientation videos and television commercials for any established business, even those still in a successful start up phase of development.

We are not a good match for someone who is a serial entrepreneur, doing two or three things at once, none of them particularly well.  We are looking for business owners who've had time to test their products or services in the marketplace and delivered them well to several happy customers.  That creates an opportunity for testimonials, and it creates confidence in the client's ability to deliver quality products and/or service.  We refine and build on that message, highlighting anything unique about what the business offers.

Here's another take.  We look for people that have been pouring their resources and energy into delivering something of value to a marketplace 24/7.  They have put marketing on the back burner but now see a need to promote what they have in place by finding a way to tell their story.  That makes them a perfect prospect for us.  We enthusiastically share with them our following advantages:

1.  Pre-production marketing assessment to define a winning brand and themes to sell it.  We are accomplished story tellers.

2.  Excellent, professional work - great videography, sound and lighting. 

3.  Professional support for the client if they need or choose to appear on camera.  We perform hundreds of live studio interviews each year via satellite for FOX News, CNN, MSNBC, ESPN, Bloomberg, etc.  As a result, we are experts in helping people to relax, and look and sound their best on camera.

4.  Our satellite TV activity also enables us to offer extremely competitive rates for video production.  We are one of the busiest Sat TV studios in the U.S.  That revenue stream enables us to serve non-profits and entrepreneurs at rates that are among the most competitive in our industry.

5.  We have also invested in considerable libraries of stock HD video and Hi Res photo stills that portray most business situations, a wide variety of industries and the full range of human emotions.  As a result, we can save our clients having to pay for new video to be shot for the entirety of their presentation.  These savings are significant!

6.  Finally, we include a session usually lasting a couple of hours, after a marketing video is completed, in which the client sits with me in the edit suite and with our social media in-house expert.  We format the video for digital marketing platforms and actually place it, fully-functioning, on those platforms.  This is a practical and extremely valuable service what could be costly to achieve from a separate, specialty consultant. I've focused primarily on marketing applications for video. 

However, Cortron Media also produces outstanding employee orientation, training and safety videos with longer run times.  We're also skilled in creating effective television advertising and non-profit public service announcements.
​


​Director Doug
​[email protected]
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