If you’re still in the “wanna be” phase of trying to figure out what you’re going to provide to a marketplace, you’re right, it’s too soon to make a video. But if you’ve clearly defined what it is that you offer in products or services, have delivered that to satisfied customers, and are poised to supply many more, now is the perfect time to promote with video.
Short of being able to entertain every potential customer and demonstrate what you offer, video is the top solution to establishing who and what you are, quickly.
A simple way to get a handle on why is to answer a few basic questions. What do you want people to KNOW, THINK and FEEL about your business?
For starters, they should know exactly what you offer. This sounds obvious, but if you surf the web, particularly for service type businesses, you may have to do some real digging to figure out what people are trying to do!
Next, you want the public to think (or understand) that you are excellent at what you do and that you deliver goods and/or services fairly.
Finally, you want people to feel that NOW is the smartest time for prospects to take advantage of your products or services.
Video (or TV commercials) can achieve all of these goals.
Short of being able to entertain every potential customer and demonstrate what you offer, video is the top solution to establishing who and what you are, quickly.
A simple way to get a handle on why is to answer a few basic questions. What do you want people to KNOW, THINK and FEEL about your business?
For starters, they should know exactly what you offer. This sounds obvious, but if you surf the web, particularly for service type businesses, you may have to do some real digging to figure out what people are trying to do!
Next, you want the public to think (or understand) that you are excellent at what you do and that you deliver goods and/or services fairly.
Finally, you want people to feel that NOW is the smartest time for prospects to take advantage of your products or services.
Video (or TV commercials) can achieve all of these goals.
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