How does the aristocracy go hunting? They don’t, really. They have hunting come to them!
The wealthy are transported in luxury SUVs to very comfortable seating within a hunting “blind,” a camouflaged, temporary structure designed to hide hunters from their prey. The blind always features a stealthy opening through which to spot and shoot game.
Loyal friends and servants of the hunters serve as “drivers,” stomping through the brush and pushing the game ahead to within shooting range of hunters ensconced in the blind. As the driver’s approach, the hunters put down their gourmet snacks and wine glasses and exclaim, “Good heavens, there’s a fat one!” before taking aim and bagging a young buck, boar or pheasant, then congratulating each other.
Sound sporting? Even if it makes you feel sorry for the prey, there are some principles in these techniques that translate to a smart way of marketing your business.
Think of your “drivers” as being akin to a well-planned social media campaign. Attract good prospects by posting eye-catching videos or great-looking graphics, that drive the game to your web site with a purchase now button, or something interactive - like filling out an online survey or claiming a special offer.
Finally, there should be a very compelling identity video accessible from your homepage that positions you as a leader in solving your prospect’s need or desires.
Tired of the same old drudgery of marketing your business? Try hunting like the royals. Cheers!
The wealthy are transported in luxury SUVs to very comfortable seating within a hunting “blind,” a camouflaged, temporary structure designed to hide hunters from their prey. The blind always features a stealthy opening through which to spot and shoot game.
Loyal friends and servants of the hunters serve as “drivers,” stomping through the brush and pushing the game ahead to within shooting range of hunters ensconced in the blind. As the driver’s approach, the hunters put down their gourmet snacks and wine glasses and exclaim, “Good heavens, there’s a fat one!” before taking aim and bagging a young buck, boar or pheasant, then congratulating each other.
Sound sporting? Even if it makes you feel sorry for the prey, there are some principles in these techniques that translate to a smart way of marketing your business.
Think of your “drivers” as being akin to a well-planned social media campaign. Attract good prospects by posting eye-catching videos or great-looking graphics, that drive the game to your web site with a purchase now button, or something interactive - like filling out an online survey or claiming a special offer.
Finally, there should be a very compelling identity video accessible from your homepage that positions you as a leader in solving your prospect’s need or desires.
Tired of the same old drudgery of marketing your business? Try hunting like the royals. Cheers!
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