They say that a house is not a home. That’s true when evaluating video production houses. Anyone who can afford it can purchase or lease the requisite equipment. It’s the people who use the equipment and, more importantly, who do your editing that really count.
What should you be looking for in a video production partner? In short, a company that will treat you like an executive producer. That may sound, at first, like you’re in for an all-consuming activity that will pull you away from running your business indefinitely. Not to worry. The aspect that is important is that you must have final approval of the elements and content of your message after the production pros have taken your direction and worked on components for you to review. And, when handled properly, the process of reviewing work can be done very conveniently.
The amount of desired participation in the process of conceiving, planning, shooting and editing a video varies from individuals who have little interest in the minutia of a project and are just looking for experts to bid it, do it and deliver at or above expectations, to others who want to micro-manage the project (not a good idea). Wherever you fall on that axis, just be sure you see a willingness on the part of your production company to LISTEN to what you’re trying to do, UNDERSTAND your target audience, PLAN the project in a way that works for you, and map out key intervals for you to REVIEW project components in time to tweaking to occur.
A good production house should welcome your presence in the edit suite to review finished work and revise as needed. But, short of that, edited video can be posted online in a password protected location for you to review prior to final edit. This makes sure everything’s headed in the right direction without you having to take time to travel to a studio.
Red flags should occur if you get a sense that your opinions don’t matter, or that you are getting a boiler plate, formulaic approach from a vendor. You are in business and succeeding because there is something you are doing and offering that is unique in your marketplace. That needs to be told in your media, and no one knows that story like you.
Director Doug
[email protected]
What should you be looking for in a video production partner? In short, a company that will treat you like an executive producer. That may sound, at first, like you’re in for an all-consuming activity that will pull you away from running your business indefinitely. Not to worry. The aspect that is important is that you must have final approval of the elements and content of your message after the production pros have taken your direction and worked on components for you to review. And, when handled properly, the process of reviewing work can be done very conveniently.
The amount of desired participation in the process of conceiving, planning, shooting and editing a video varies from individuals who have little interest in the minutia of a project and are just looking for experts to bid it, do it and deliver at or above expectations, to others who want to micro-manage the project (not a good idea). Wherever you fall on that axis, just be sure you see a willingness on the part of your production company to LISTEN to what you’re trying to do, UNDERSTAND your target audience, PLAN the project in a way that works for you, and map out key intervals for you to REVIEW project components in time to tweaking to occur.
A good production house should welcome your presence in the edit suite to review finished work and revise as needed. But, short of that, edited video can be posted online in a password protected location for you to review prior to final edit. This makes sure everything’s headed in the right direction without you having to take time to travel to a studio.
Red flags should occur if you get a sense that your opinions don’t matter, or that you are getting a boiler plate, formulaic approach from a vendor. You are in business and succeeding because there is something you are doing and offering that is unique in your marketplace. That needs to be told in your media, and no one knows that story like you.
Director Doug
[email protected]
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