One of the services that sets our television and video production company apart from our competition is the success we've had producing Satellite Media Tours.
SMTs, as they're known in the television business, represent a phenomenal public relations value. They are also a very effective way to raise public awareness about products, research, causes and issues. And when presented with information that also performs a public service role, they can even work as a direct marketing tool.
All of this may sound a little exotic, but we've all seen hundreds of satellite media tours in the course of our normal TV watching. Good Morning America, The Today Show, and news magazine shows produced by local network affiliates are chock-full of SMTs.
They are three to five-minute interviews that often include the presence of a celebrity spokesperson, and an expert from the sponsoring entity. These organizations include, among many others, healthcare providers, corporations and non-profit organizations. The interviews are pre-booked with local and regional programs and, depending upon the content and newsworthiness, national and international networks.
The power of the SMT lies in the fact that twenty or thirty of these interviews can be conducted in one morning, from one studio efficiently and comfortably. The expense of travel to many different markets is eliminated, as well as, time on the road away from work.
That value is multiplied by the fact that the client company pays nothing for airtime to broadcast their message. That's because the topic is generally something that is of high interest to the viewing public, and therefore fulfills a programming need for the station.
There are costs, of course, associated with a satellite media tour. There are production and studio costs, expenses associated with marketing and scheduling the stations, and rental time on the "bird" or TV satellite. Still, those costs are a small fraction of what it would cost to run traditional commercial messages on air, or to travel to each of the cities where the SMT is aired to deliver a message in person.
The cost of an SMT is approximately $25,000.00 contingent, of course, upon how elaborate the production is. However, in comparison with the costs of travel as described above, it is a worthwhile investment. In addition, paired with the release of an advertising campaign, an SMT can be an effective tool to enhance public awareness and branding.
Finally, Cortron Media just completed a very successful SMT for a client about a hot topic across the country – childhood immunization. Carefully crafted questions were asked by the station reporters to the on-camera experts in order to focus the message in an informative and positive way. And, of course, that is the goal of every Satellite Media Tour.
SMTs, as they're known in the television business, represent a phenomenal public relations value. They are also a very effective way to raise public awareness about products, research, causes and issues. And when presented with information that also performs a public service role, they can even work as a direct marketing tool.
All of this may sound a little exotic, but we've all seen hundreds of satellite media tours in the course of our normal TV watching. Good Morning America, The Today Show, and news magazine shows produced by local network affiliates are chock-full of SMTs.
They are three to five-minute interviews that often include the presence of a celebrity spokesperson, and an expert from the sponsoring entity. These organizations include, among many others, healthcare providers, corporations and non-profit organizations. The interviews are pre-booked with local and regional programs and, depending upon the content and newsworthiness, national and international networks.
The power of the SMT lies in the fact that twenty or thirty of these interviews can be conducted in one morning, from one studio efficiently and comfortably. The expense of travel to many different markets is eliminated, as well as, time on the road away from work.
That value is multiplied by the fact that the client company pays nothing for airtime to broadcast their message. That's because the topic is generally something that is of high interest to the viewing public, and therefore fulfills a programming need for the station.
There are costs, of course, associated with a satellite media tour. There are production and studio costs, expenses associated with marketing and scheduling the stations, and rental time on the "bird" or TV satellite. Still, those costs are a small fraction of what it would cost to run traditional commercial messages on air, or to travel to each of the cities where the SMT is aired to deliver a message in person.
The cost of an SMT is approximately $25,000.00 contingent, of course, upon how elaborate the production is. However, in comparison with the costs of travel as described above, it is a worthwhile investment. In addition, paired with the release of an advertising campaign, an SMT can be an effective tool to enhance public awareness and branding.
Finally, Cortron Media just completed a very successful SMT for a client about a hot topic across the country – childhood immunization. Carefully crafted questions were asked by the station reporters to the on-camera experts in order to focus the message in an informative and positive way. And, of course, that is the goal of every Satellite Media Tour.
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