The right music track can greatly enhance your video project.
Doubt that? Try watching your favorite feature-length film with the sound off! You’ll miss far more than the dialogue. In fact, our friends who are commercial music composers tell us that they can intentionally elicit any type of desired emotional response by simply manipulating musical sounds and pacing.
Most of the production houses you’ll work with to produce a video project own a royalty-free library of music that they are licensed to adapt for your use. It’s smart to focus in on music selection early in the editing process by determining the age and nature of your target audience, and the style you want to use in presenting your brand. If your budget allows, top producers can even offer custom music for your project.
If high quality is part of your message, insist on real, organic music recordings, not MIDI or digital tracks which can sound contrived and low budget.
It’s usually wise for your editor to piece together a “rough cut” of your overall project first. This allows them to match up music tracks for proper length and make basic pacing decisions about how long to stay on particular shots.
The result should be a presentation that flows with a consistent, appropriate rhythm and style. The music should make an initial, favorable impression, then transport the project, start to finish, without distracting from the verbal message.
As with all elements of creating a video, insist on working with production professionals with whom you can be totally comfortable. Make sure you feel free to express your vision and goals. You’ve earned the right to tell your story in a way that is both effective and reflects your style, values and how you do business.
Director Doug
[email protected]
Doubt that? Try watching your favorite feature-length film with the sound off! You’ll miss far more than the dialogue. In fact, our friends who are commercial music composers tell us that they can intentionally elicit any type of desired emotional response by simply manipulating musical sounds and pacing.
Most of the production houses you’ll work with to produce a video project own a royalty-free library of music that they are licensed to adapt for your use. It’s smart to focus in on music selection early in the editing process by determining the age and nature of your target audience, and the style you want to use in presenting your brand. If your budget allows, top producers can even offer custom music for your project.
If high quality is part of your message, insist on real, organic music recordings, not MIDI or digital tracks which can sound contrived and low budget.
It’s usually wise for your editor to piece together a “rough cut” of your overall project first. This allows them to match up music tracks for proper length and make basic pacing decisions about how long to stay on particular shots.
The result should be a presentation that flows with a consistent, appropriate rhythm and style. The music should make an initial, favorable impression, then transport the project, start to finish, without distracting from the verbal message.
As with all elements of creating a video, insist on working with production professionals with whom you can be totally comfortable. Make sure you feel free to express your vision and goals. You’ve earned the right to tell your story in a way that is both effective and reflects your style, values and how you do business.
Director Doug
[email protected]
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