That’s simple –by being referred by a trusted source who recommends you highly.
How do you find those sources, beside your own, sainted mother?
Why not start with your happiest clients?
If all of this sounds too obvious, then why haven’t you done it? There are several reasons that people hesitate to call on customers to put in a good word.
1 - We don’t want our best clients to be bothered by inquiries. Great! Ask them for a one-time statement of endorsement and permission to use it in your marketing materials.
2 - We don’t want to ask customers to “make a list” of possible referrals, because that seems time consuming and, maybe, risky if things don’t work out. Both are somewhat true, but overcome all of that by making your first contact an offer to refer prospects to THEM.
What’s the best way to do that? Call or text your client or take them to lunch and announce that your company is launching a new effort to help good friends in business. Tell them you want to provide qualified leads for them. To do so, ask you customer to describe a great lead for their business. If all this sounds a lot like an application of the Golden Rule, guess what? It’s golden for a reason. It’s also one of the best ways to avoid cold calling!
How do you find those sources, beside your own, sainted mother?
Why not start with your happiest clients?
If all of this sounds too obvious, then why haven’t you done it? There are several reasons that people hesitate to call on customers to put in a good word.
1 - We don’t want our best clients to be bothered by inquiries. Great! Ask them for a one-time statement of endorsement and permission to use it in your marketing materials.
2 - We don’t want to ask customers to “make a list” of possible referrals, because that seems time consuming and, maybe, risky if things don’t work out. Both are somewhat true, but overcome all of that by making your first contact an offer to refer prospects to THEM.
What’s the best way to do that? Call or text your client or take them to lunch and announce that your company is launching a new effort to help good friends in business. Tell them you want to provide qualified leads for them. To do so, ask you customer to describe a great lead for their business. If all this sounds a lot like an application of the Golden Rule, guess what? It’s golden for a reason. It’s also one of the best ways to avoid cold calling!
Director Doug |  |
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